The Embrew Story
The concept was born
I prefer simplicity whenever I can have it. I’m a mother, a wife, a 9-5 go-getter, a health nut, and I like to travel. Simplicity is important to me so that I can juggle all of these things. For years I was looking for single-serve sweetened tea bags because it just made sense for my on-the-go daily activities. Finally one day, I sat down at the kitchen table and cut open grocery store tea bags and added sugar to them. The concept was born, but what happened next became not only important to me, but to the world.
After extensive recipe exploration and ingredient sourcing, I've perfected the sweetness and flavor for each brew. There's no question of how much honey is too much honey (we know what it's like to get heavy handed with that honey bear) or having to wait for-freaking-ever for the crystalized honey to fall down enough to squeeze out. When I realized I had created time itself – literal minutes, I had to share it with tea people everywhere.
Eventually, I found a way to shorten the supply chain and source the tea directly from farms or with just one degree of separation. This made the project so much more important. It wasn't just about a novel concept, but was about ethics, social and environmental responsibility, and premium taste.
Embrew products aren't just a simple black tea with cane sugar. They are loose leaf grade teas from small farms processed with care and combined with a touch of smoked demerara sugar, granulated maple, honey granules or organic sugar to bring the cup to life. We blend the products ourselves and take pride in maintaining the integrity of the quality, whether it's our green oolong from Taiwan or our black tea from Nepal, we treat the ingredients with care.
Responsible SourcingWe source our teas from different farms all over the world. The world is a huge place, but by buying directly from growers who we know by name, we’ve brought the human connection back into the process. Buying Direct-Trade products allows us transparency into the supply chain and ensure the farmers are respecting the land, the plants and the people working hard to make a living. This means our customers have visibility as well so you can feel good about the farms you're supporting.
How is this different from the other tea products? The majority of the growers who aren’t part of a Fair Trade Coop or selling directly to the manufacturer only receive about 10-15% of the money customers pay for the product, sometimes even less. This is because there are multiple hands buying and selling the raw materials through a long, cumbersome supply chain that drives up the prices and drives down the portion paid to the farmers.
It matters what's in the bag.
Most companies boast high-quality tea, but as we all know, it’s certainly a matter of taste.
Here’s what we DON'T do:
1) We DON'T used overly processed, shredded, low-quality tea leaves.
2) We DON'T buy our products only knowing the country of origin where farming practices may be questionable for the environment or for human consumption.
3) We DON'T used bleached brew bags. Only unbleached bags with no tag, string or staple to reduce waste and allow for composting.
We DO use high-quality tea leaves from growers with careful farming practices and use all compostable or biodegradable packaging.