The Embrew Story


Ashley Haywood Embrew Sweetened Tea Bag

A sweetened tea bag was born.

10 years ago I went looking for a tea bag with sugar inside, but year after year it never showed up. Why isn't anyone putting sugar inside their tea bag products? For years I thought about it, then forgot, then thought about it some more. I decided to stop waiting on someone else to make a tea bag with sugar inside and made one myself. 


The motivation behind the creation of this product was driven by laziness, so to speak. Yes, pulling out that extra container of sugar or honey and a spoon got annoying. Truthfully, I like things simple, especially when it just makes sense. When making a cup of tea, why not brew all in one step? For years I was expecting someone to come out with a sweetened tea bag, and it's still quite impossible to find single-serve tea bags with sweetener in them. 

With the original plan of cutting open grocery store tea bags, adding sugar and closing it back up, the concept was simple. Until it evolved into something better. Something I could be proud to put my name on. Something that wasn't just about a novel concept, but was about ethics, social and environmental responsibility and premium taste. I found a way to shorten the supply chain and source the tea directly from farms or with just one degree of separation. This made the project so much more important to me and to the world.

Our products aren't just a simple black tea with cane sugar. They are loose leaf grade teas from small farms processed with care and combined with a touch of smoked demerara sugar, granulated maple, honey granules or organic sugar to bring the cup to life. We blend the products ourselves and take pride in maintaining the integrity of the quality, whether it's our green oolong from Taiwan or our black tea from Nepal, we treat the ingredients with care.


Responsible Sourcing

We source our teas from different farms all over the world. The world is a huge place, but by buying directly from growers who we know by name, we’ve brought the human connection back into the process. Buying Direct-Trade products allows us transparency into the supply chain and ensure the farmers are respecting the land, the plants and the people working hard to make a living. This means our customers have visibility as well so you can feel good about the farms you're supporting.

How is this different from the other tea products? The majority of the growers who aren’t part of a Fair Trade Coop or selling directly to the manufacturer only receive about 10-15% of the money customers pay for the product, sometimes even less. This is because there are multiple hands buying and selling the raw materials through a long, cumbersome supply chain that drives up the prices and drives down the portion paid to the farmers.

high quality tea bags with craft sweetener

It matters what's in the bag. 

Most companies boast high-quality tea, but as we all know, it’s certainly a matter of taste.

Here’s what we DON'T do:  

1) We DON'T used overly processed, shredded, low-quality tea leaves. 
2) We DON'T buy our products only knowing the country of origin where farming practices may be questionable for the environment or for human consumption.
3) We DON'T used bleached brew bags. Only unbleached bags with no tag, string or staple to reduce waste and allow for composting.

We DO use high-quality tea leaves from growers with careful farming practices and use all compostable or biodegradable packaging.

Embrew Sweetened Tea Bags - Our Benefits